UNCHARTED® Marketing Intelligence

UNCHARTED®

Marketing Intelligence · Mission Control

JANUARY 2026

HUBSPOT LIVE · 67 CAMPAIGNS · REFRESHED MAY 5 2026

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New Contacts

256

Created in January

Deals Decided

Won + Lost

Closed Won

Jan decisions

Closed Lost

Jan decisions

Won Revenue

$376K

8 booked journeys

Influenced Contacts

780

Outposts + Travel + Experiences

January Newsletters · PDF Pending

Global Safari Awards

JAN 10

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High Adventures: 4 Amazing Fly-In Destinations

JAN 10

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HubSpot Campaigns · January

Outposts

ALWAYS-ON

86 sessions · 667 contacts

Travel

ALWAYS-ON

45 sessions · 76 contacts

Experiences

ALWAYS-ON

9 sessions · 23 contacts

Conservation

ALWAYS-ON

0 sessions · 1 contact

Global Safari Awards

JAN SEND

6 sessions · 13 contacts

High Adventures: Fly-In Destinations

JAN SEND

0 sessions

Influenced Contacts · January Campaigns

Won vs Lost Revenue · January

Top Wins · January

Heller (SA-4)

$105,400

Roffer (NZ-9)

$100,760

Corey (COL-8)

$65,560

Murphy (IND-2)

$29,060

Bennion (MOR-4)

$29,690

Fisher (CH-2)

$22,040

Swartz (EGY-2)

$7,700

Noyes-Smith (PER-2)

$4,400

Claude Intel · January

Strong Start

$376K won across 8 deals — best revenue month of Q1. Heller SA-4 ($105K) and Roffer NZ-9 ($100K) were standout wins.

Big Loss

Anderson KE-10 at $181,150 was the largest lost deal of Q1. A Kenya group of 10 — worth a post-mortem.

Campaigns

Outposts led with 667 influenced contacts and 86 sessions in January. Travel contributed 76 contacts.

Newsletter Subs

6,950

+15 new in March

Total Sessions

1,841

Web + Social

Organic Search

656

Web + Social

Form Submissions

11 HubSpot leads

New Contacts

Created in March

Influenced Contacts

1,280

Via active campaigns

March Newsletters · PDF Data

Rewilding a Lost Elephant Corridor

MAR 6

12.05%

Open Rate

11.75%

CTR

681

Opens

5,652 sent · 80 clicks · 20 opt-outs

Aerial Escapes: Going Wild by Air

MAR 13

10.13%

Open Rate

10.93%

CTR

593

Opens

5,630 sent · 70 clicks · 18 opt-outs

Where Safari Still Feels Like Exploration

MAR 27

10.01%

Open Rate

9.72%

CTR

566

Opens

5,604 sent · 55 clicks · 14 opt-outs

HubSpot Campaigns · March

Conservation

ALWAYS-ON

74 sessions · 678 contacts

Experiences

ALWAYS-ON

78 sessions · 602 contacts

Outposts

ALWAYS-ON

69 sessions · 574 contacts

Travel

ALWAYS-ON

36 sessions · 104 contacts

Open Rate vs CTR · March Newsletters

Influenced Contacts · March Campaigns

Top Pages · March

Experiences

248

Outposts

234

About Us

197

Sheldricks

154

Global Safari Magazine

137

Aerial Escapes

105

Africa's Wildest Reaches

Chem Chem Pod

Get Started

A Galápagos Love Affair

Social · March

10,309

Audience

6,165

Impressions

198

Interactions

Claude Intel

Elephant Corridor led with 12.05% open — conservation storytelling is your strongest content angle. Conservation campaign also led at 678 influenced contacts.

Form Submissions · March

HS Leads

Total Submissions

Direct Email / Call-in

Newsletter Signup

Newsletter (Stand-Alone)

Safari Style Quiz

Quiz: 8 views · 1 lead · 1:20 avg engagement

Campaign Sessions · March

March Intel

Best Newsletter

Elephant Corridor — 12.05% open, 11.75% CTR. Conservation storytelling at its best. This is the playbook.

Leads

Direct email / call-in drives 91% of HS leads. Quiz needs more surface area — 8 views is too low to evaluate.

Top Page

Experiences at 248 views led all pages — aligns with the always-on campaign driving 602 influenced contacts.

New Contacts

Created in April

Deals Decided

Won + Lost

Closed Won

Glasner + Mellone

Closed Lost

April decisions

Won Revenue

$123K

Glasner $78K + Mellone $45K

Influenced Contacts

1,529

Across active campaigns

April Newsletters · PDF Pending

Gaucho Guide: Estancia Cerro Guido

APR 3

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View Email →

Jouberts + The Art of the Safari, Botswana Style

APR 10

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View Email →

Earth Day: Sheldrick's + Patagonia Azul + Elke Jahawi Bertolli

APR 22

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View Email →

HubSpot Campaigns · April

Conservation

ALWAYS-ON

173 sessions · 858 contacts

Outposts

ALWAYS-ON

76 sessions · 642 contacts

Experiences

ALWAYS-ON

12 sessions · 13 contacts

Travel

ALWAYS-ON

7 sessions · 12 contacts

Walk this Way

MAR SEND

2 sessions · 1 contact

Kenya Safari Lead Nurture

APR LAUNCH

Active

Influenced Contacts · April Campaigns

Won vs Lost Revenue · April

April Deals

Glasner (MAL-3) · Won

$78,497

Mellone (KE-2) · Won

$44,970

Patterson Egypt · Lost

$143,400

Rasmuson EA-2 · Lost

$37,580

Ryser CR-5 · Lost

$38,600

Bulusu Kenya · Lost

$21,994

Claude Intel · April

Deal Performance

$123K closed won on 2 deals. Patterson Egypt at $143K was the biggest loss of the year — worth a post-mortem.

Conservation Surge

Conservation hit 858 influenced contacts — up 27% from March's 678. Fastest-growing always-on campaign.

Earth Day

The Earth Day send (Apr 22) should be your strongest April newsletter — conservation is your best-performing content angle all year.

Total Campaigns

All time

Always-On

Evergreen campaigns

Newsletter Sends

Campaign sends

Events

Fort Worth, Dallas + more

Active in 2026

YTD campaign sends

Top Influenced

1,442

Outposts campaign YTD

2026 Campaigns

Kenya Safari Lead Nurture 2026

APR–JUL

Active

Earth Day: Sheldrick's + Patagonia Azul

APR 22

Jouberts + The Art of the Safari, Botswana

APR 10

Gaucho Guide: Estancia Cerro Guido

APR 3

Where Safari Still Feels Like Exploration

MAR 27

10.01% open

Aerial Escapes: Going Wild by Air

MAR 13

10.13% open

Rewilding a Lost Elephant Corridor

MAR 6

12.05% open

Walk this Way

MAR

2 sessions

Linger Longer: Savor the Slow Safari

FEB

2 contacts

Our Favorite Trips We Just Planned

FEB

2 contacts

Global Safari Awards

JAN

6 sessions · 13 contacts

High Adventures: 4 Fly-In Destinations

JAN

0 sessions

Always-On Campaigns · Live YTD

Conservation

ALWAYS-ON

858 contacts · Apr

Outposts

ALWAYS-ON

642 contacts · Apr

Experiences

ALWAYS-ON

13 contacts · Apr

Travel

ALWAYS-ON

12 contacts · Apr

Lifestyle

ALWAYS-ON

Evergreen

Wellness

ALWAYS-ON

Evergreen

Find Your Perfect Adventure Quiz

ALWAYS-ON

0 contacts

Newsletter Subscriber Welcome

ALWAYS-ON

Automation

Bi-Weekly Newsletter

ALWAYS-ON

Ongoing

2025 Campaigns

Brothers Born to Be Wild

DEC

The Greatest Gift is Togetherness

DEC

Chelsea

NOV

Exclusive African Outposts You'll Discover

NOV

Argentine Allure: Glaciers, Malbec & Romance

NOV

Living Legends: Richard Bonham

OCT

Campfire Convo: Safari Savant

OCT

Alternative Africa: Surprising Safari Countries

SEP

Five Trips to Book Now for Next Spring

SEP

UNCHARTED Waters: Basecamps on Boats

SEP

Epic Southeast Asia Adventure

AUG

Africa and Way Beyond: Top Wildlife

AUG

Beks: Success & Progress in Southern Africa

JUL

Bill Bensley: Wild at Heart

JUL

EVOLVE Launch

JUN

Zimbabwe Makes a Comeback

JUN

UNCHARTED Adventures in Southeast Asia

MAY

A Century of Safari Style

MAY

Earth Day 2024: Elke and Jahawi Bertolli

APR

2023–2024 Campaigns

Ecuador: Minister of Tourism Niels Olsen

MAR '24

The Latest & Greatest Africa Outposts

MAR '24

Weekly Field Reports

FEB '24

Inspiration, Africa Style

NOV '23

Spiritual Guide: New Zealand Metaphysical

OCT '23

Meet Amit Sankhala: India's Tiger Man

OCT '23

Bisate: One Unbelievable Outpost

SEP '23

UNCHARTED Waters: Endless Summer

SEP '23

Website Inquiry

AUG '23

Welcome Aboard

AUG '23

Our Guide to Night Safaris

AUG '23

Summer of Love & Gratitude

AUG '23

How to Plan the Perfect African Safari

AUG '23

Due South: Safari by Sea in Antarctica

JUL '23

Tanzania: Where the Really Wild Things Are

JUL '23

Safari Cities

JUN '23

Culture of Conservation: Coastal Outposts

JUN '23

Ultimate Outposts: 5 Epic Eco-Lodges

JUN '23

Fort Worth Safari Night

FEB '23

Dallas Safari Night

FEB '23

YTD ·

JAN$376K won · 8 deals · 256 new contacts · Heller SA $105K top win

FEB$356K won · 8 deals · 73% win rate · Moskowitz KE/SA $92K top win

MARElephant Corridor 12.05% open · 6,950 newsletter subs · 1,841 sessions

APR$123K won · Conservation 858 contacts · Patterson Egypt $143K lost

PIPELINE$954K active · Kopin $136K · De Blank $132K · Wirth $105K

CAMPAIGNSOutposts 1,442 YTD · Travel 1,086 · Conservation 858 · Experiences 623

CRM26,338 total contacts · $1.14M closed won YTD · 53% win rate

JAN$376K won · 8 deals · 256 new contacts · Heller SA $105K top win

FEB$356K won · 8 deals · 73% win rate · Moskowitz KE/SA $92K top win

MARElephant Corridor 12.05% open · 6,950 newsletter subs · 1,841 sessions

APR$123K won · Conservation 858 contacts · Patterson Egypt $143K lost

PIPELINE$954K active · Kopin $136K · De Blank $132K · Wirth $105K

CAMPAIGNSOutposts 1,442 YTD · Travel 1,086 · Conservation 858 · Experiences 623

CRM26,338 total contacts · $1.14M closed won YTD · 53% win rate