UNCHARTED® Marketing Intelligence

Marketing Intelligence · Mission Control

JANUARY 2026

HUBSPOT LIVE · 67 CAMPAIGNS · REFRESHED MAY 5 2026

Newsletter Subscribers

6,950

Total list size

Total Sessions

1,856

55% engagement rate

Organic Search

694

37.39% of sessions

Form Submissions

Direct email leads top source

New Contacts

256

Created in January

Influenced Contacts

780

Via active campaigns

January Newsletter

Madagascar + Zambia: Safaris in Secluded Sweet Spots

JAN

Open rate, CTR & send data available in January PDF report

View Email →

HubSpot Campaigns · January

Outposts

ALWAYS-ON

86 sessions · 667 contacts

Travel

ALWAYS-ON

45 sessions · 76 contacts

Experiences

ALWAYS-ON

9 sessions · 23 contacts

Conservation

ALWAYS-ON

0 sessions · 1 contact

Global Safari Awards

JAN SEND

6 sessions · 13 contacts

High Adventures: Fly-In Destinations

JAN SEND

0 sessions

Sessions by Channel · January

Influenced Contacts · January Campaigns

Top Pages · January

Experiences

—

Outposts

—

About Us

—

Global Safari Magazine

—

Get Started

—

Exact view counts in January PDF

Social · January

10,302

Audience

5,819

Impressions

151

Interactions

Posts

Instagram

7,799

Audience · 16 posts

Facebook

3,547

Audience · 6 posts

Shares: 2 · Social sessions: 208 · New contacts via social: 191

Claude Intel

Organic Search (694) nearly tied Direct (706) in January — strong SEO baseline. Email drove 205 sessions. Social drove 191 new contacts — the highest social contact month of Q1.

Form Submissions · January

Total Submissions

Direct Email / Call-in

Newsletter Signup (Stand-Alone)

Create an Experience (Long-Form)

Quiz 2025 (Fastr)

Newsletter Signup

Product Inquire Form

GA Sessions by Channel · January

Direct

706

Organic Search

694

205

Organic Social

145

Referral

Total: 1,856 · Engaged: 1,007 · Engagement Rate: 54.26%

January Intel

Strong Start

1,856 total sessions with a 54.26% engagement rate. Organic Search nearly matched Direct — healthy SEO signal heading into Q1.

New Contacts

256 new contacts — the strongest new contact month of Q1. Good top-of-funnel momentum.

Campaigns

Outposts led with 667 influenced contacts and 86 sessions. Strong evergreen performance to open the year.

Newsletter Subscribers

6,959

+31 new in February

Total Sessions

3,063

Web + Social

Organic Search

1,091

Web + Social

Form Submissions

30 HubSpot leads

New Contacts

Created in February

Influenced Contacts

1,661

Travel surge month

February Newsletters · PDF Data

The 2026 Global Safari Awards Are Here!

FEB 6

13.27%

Open Rate

18.41%

CTR

755

Opens

5,688 sent · 139 clicks · 33 opt-outs

View Email →

Introducing Peru's Southern Travesía

FEB 20

10.75%

Open Rate

8.18%

CTR

611

Opens

5,683 sent · 50 clicks · 20 opt-outs

View Email →

Uganda + Rwanda: Safari to the Heart of Africa

FEB 27

11.17%

Open Rate

10.43%

CTR

633

Opens

5,669 sent · 66 clicks · 18 opt-outs

View Email →

HubSpot Campaigns · February

Travel

ALWAYS-ON

268 sessions · 1,021 contacts

Outposts

ALWAYS-ON

78 sessions · 627 contacts

Experiences

ALWAYS-ON

6 sessions · 11 contacts

Conservation

ALWAYS-ON

2 sessions · 2 contacts

Open Rate vs CTR · February Newsletters

Influenced Contacts · February Campaigns

Top Pages · February

2026 Global Safari Awards

772

Experiences

405

Outposts

404

About Us

287

Media: Sue Roberts

240

Global Safari Magazine

154

Media: Sheldricks

135

Get Started

105

Outpost: Fuzz's Camp

Media: New Peru Safari

Social · February

10,309

Audience

4,861

Impressions

123

Interactions

Posts

Instagram

7,760

Audience · 20 posts

Facebook

2,549

Audience · 9 posts

Shares: 10 · Social sessions: 54 · New contacts via social: 7

Claude Intel

Global Safari Awards was the standout — 13.27% open rate, 18.41% CTR, and 772 web page views. Award content drives the deepest engagement of any newsletter type.

Form Submissions · February

HS Leads

Total Submissions

Newsletter Signup (Stand-Alone)

Newsletter Signup

Direct Email / Call-in

Create an Experience (Long-Form)

Product Inquire Form

Safari Style Quiz

Quiz: 10 views · 3 leads · 1:20 avg engagement

Campaign Sessions · February

February Intel

Best Newsletter

Global Safari Awards — 13.27% open, 18.41% CTR. Highest CTR of any newsletter so far. Award content is a proven format.

Sessions Surge

3,063 sessions — 65% higher than January's 1,856. The Global Safari Awards newsletter drove enormous web traffic, with the Awards page pulling 772 views alone.

Forms

64 total submissions — by far the strongest form month of Q1. Newsletter signups dominated, suggesting the Awards send brought in new subscribers.

Newsletter Subscribers

6,950

+15 new in March

Total Sessions

1,841

Web + Social

Organic Search

656

Web + Social

Form Submissions

11 HubSpot leads

New Contacts

Created in March

Influenced Contacts

1,280

Via active campaigns

March Newsletters · PDF Data

Where Elephants Walk Again

MAR 6

12.05%

Open Rate

11.75%

CTR

681

Opens

5,652 sent · 80 clicks · 20 opt-outs

View Email →

Aerial Escapes: The Luxury of Going Wild by Air

MAR 13

10.13%

Open Rate

10.93%

CTR

593

Opens

5,630 sent · 70 clicks · 18 opt-outs

View Email →

Africa's Wildest Safari Reaches

MAR 27

10.01%

Open Rate

9.72%

CTR

566

Opens

5,604 sent · 55 clicks · 14 opt-outs

View Email →

HubSpot Campaigns · March

Conservation

ALWAYS-ON

74 sessions · 678 contacts

Experiences

ALWAYS-ON

78 sessions · 602 contacts

Outposts

ALWAYS-ON

69 sessions · 574 contacts

Travel

ALWAYS-ON

36 sessions · 104 contacts

Open Rate vs CTR · March Newsletters

Influenced Contacts · March Campaigns

Top Pages · March

Experiences

248

Outposts

234

About Us

197

Sheldricks

154

Global Safari Magazine

137

Aerial Escapes

105

Africa's Wildest Reaches

Chem Chem Pod

Get Started

A Galápagos Love Affair

Social · March

10,309

Audience

11,214

Impressions

227

Interactions

Posts

Instagram

7,760

Audience · 16 posts

Facebook

2,549

Audience · 9 posts

Shares: 16 · Social sessions: 18 · New contacts via social: 0

Claude Intel

Where Elephants Walk Again led with 12.05% open, 11.75% CTR — conservation storytelling is the strongest content angle. March had the highest impressions of Q1 at 11,214.

Form Submissions · March

HS Leads

Total Submissions

Direct Email / Call-in

Newsletter Signup

Newsletter (Stand-Alone)

Safari Style Quiz

Quiz: 8 views · 1 lead · 1:20 avg engagement

Campaign Sessions · March

March Intel

Best Newsletter

Where Elephants Walk Again — 12.05% open, 11.75% CTR. Conservation storytelling at its best. This is the playbook.

Leads

Direct email / call-in drives 91% of HS leads. Safari Quiz needs more distribution — 8 views is too low to evaluate.

Top Page

Experiences at 248 views led all pages — aligns with the always-on Experiences campaign driving 602 influenced contacts.

Newsletter Subscribers

~6,950

Estimated list size

Total Sessions

1,644

55.29% engagement rate

Organic Search

541

32.91% of sessions

Form Submissions

Direct email leads top source

New Contacts

Created in April

Influenced Contacts

1,529

Conservation leads

April Newsletters · HubSpot Data

Gaucho Guide: Estancia Cerro Guido

APR 3

11.3%

Open Rate

9.19%

CTR

631

Opens

58 unique clicks · excl. bots

View Email →

Safari Like a Nat-Geo Photographer

APR 10

11.22%

Open Rate

15.04%

CTR

625

Opens

94 unique clicks · excl. bots

View Email →

We're In It for the Long Run

APR 22

10.12%

Open Rate

10.68%

CTR

562

Opens

60 unique clicks · excl. bots

View Email →

HubSpot Campaigns · April

Conservation

ALWAYS-ON

173 sessions · 858 contacts

Outposts

ALWAYS-ON

76 sessions · 642 contacts

Experiences

ALWAYS-ON

12 sessions · 13 contacts

Travel

ALWAYS-ON

7 sessions · 12 contacts

Walk this Way

MAR CARRY

2 sessions · 1 contact

Kenya Safari Lead Nurture

APR LAUNCH

Active

Open Rate vs CTR · April Newsletters

Sessions by Channel · April

Influenced Contacts · April Campaigns

Top Pages · April

Experiences

—

Outposts

—

About Us

—

Global Safari Magazine

—

Get Started

—

Exact view counts in April PDF

Social · April

10,323

Audience

1,636

Impressions

Interactions

Posts

Instagram

7,371

Audience · 9 posts

Facebook

3,952

Audience · 4 posts

Shares: 1 · Social sessions: 11 · New contacts via social: 0

Claude Intel

Email drove 383 sessions in April — the strongest email channel month of Q1. Social was quiet this month (13 posts, 72 interactions) — lowest volume of the year so far.

Form Submissions · April

Total Submissions

Direct Email / Call-in

Newsletter Signup (Stand-Alone)

Quiz 2025 (Fastr)

Newsletter Signup

Create an Experience (Long-Form)

Product Inquire Form

GA Sessions by Channel · April

Direct

604

Organic Search

541

383

Referral

Organic Social

Total: 1,644 · Engaged: 909 · Engagement Rate: 55.29%

April Intel

Email Traffic

Email drove 383 sessions (23.3% of total) — the strongest email channel month of Q1. Newsletter audience is clicking through to the site at a growing rate.

Standout Send

Nat-Geo Photographer had the highest CTR of the month at 15.04% — more than double the other two sends. Photography-as-safari-lens is a strong content angle.

Conservation Surge

Conservation hit 858 influenced contacts — up 27% from March's 678. Fastest-growing always-on campaign all year.

Email Traffic

Email drove 383 sessions (23.3% of total) — the strongest email channel month of Q1. Newsletter audience is clicking through to the site at a growing rate.

Total Campaigns

All time

Always-On

Evergreen campaigns

Newsletter Sends

Campaign sends

Events

Fort Worth, Dallas + more

Active in 2026

YTD sends

Top Influenced YTD

1,442

Outposts campaign

2026 Campaigns

Kenya Safari Lead Nurture 2026

APR–JUL

Active

We're In It for the Long Run

APR 22

Safari Like a Nat-Geo Photographer

APR 10

Gaucho Guide: Estancia Cerro Guido

APR 3

Africa's Wildest Safari Reaches

MAR 27

10.01% open

Aerial Escapes: Going Wild by Air

MAR 13

10.13% open

Where Elephants Walk Again

MAR 6

12.05% open

Uganda + Rwanda: Heart of Africa

FEB 27

11.17% open

Introducing Peru's Southern Travesía

FEB 20

10.75% open

The 2026 Global Safari Awards Are Here!

FEB 6

13.27% open

Madagascar + Zambia: Secluded Sweet Spots

JAN

Always-On Campaigns · Live YTD

Conservation

ALWAYS-ON

858 contacts · Apr

Outposts

ALWAYS-ON

642 contacts · Apr

Experiences

ALWAYS-ON

13 contacts · Apr

Travel

ALWAYS-ON

12 contacts · Apr

Lifestyle

ALWAYS-ON

Evergreen

Wellness

ALWAYS-ON

Evergreen

Find Your Perfect Adventure Quiz

ALWAYS-ON

0 contacts

Newsletter Subscriber Welcome

ALWAYS-ON

Automation

Bi-Weekly Newsletter

ALWAYS-ON

Ongoing

2025 Campaigns

Brothers Born to Be Wild

DEC

The Greatest Gift is Togetherness

DEC

Chelsea

NOV

Exclusive African Outposts You'll Discover

NOV

Argentine Allure: Glaciers, Malbec & Romance

NOV

Living Legends: Richard Bonham

OCT

Campfire Convo: Safari Savant

OCT

Alternative Africa: Surprising Safari Countries

SEP

Five Trips to Book Now for Next Spring

SEP

UNCHARTED Waters: Basecamps on Boats

SEP

Epic Southeast Asia Adventure

AUG

Africa and Way Beyond: Top Wildlife

AUG

Beks: Success & Progress in Southern Africa

JUL

Bill Bensley: Wild at Heart

JUL

Zimbabwe Makes a Comeback

JUN

UNCHARTED Adventures in Southeast Asia

MAY

A Century of Safari Style

MAY

Earth Day 2024: Elke and Jahawi Bertolli

APR

2023–2024 Campaigns

Ecuador: Minister of Tourism Niels Olsen

MAR '24

The Latest & Greatest Africa Outposts

MAR '24

Weekly Field Reports

FEB '24

Inspiration, Africa Style

NOV '23

Spiritual Guide: New Zealand Metaphysical

OCT '23

Meet Amit Sankhala: India's Tiger Man

OCT '23

Bisate: One Unbelievable Outpost

SEP '23

UNCHARTED Waters: Endless Summer

SEP '23

Website Inquiry

AUG '23

Welcome Aboard

AUG '23

Our Guide to Night Safaris

AUG '23

How to Plan the Perfect African Safari

AUG '23

Due South: Safari by Sea in Antarctica

JUL '23

Tanzania: Where the Really Wild Things Are

JUL '23

Safari Cities

JUN '23

Culture of Conservation: Coastal Outposts

JUN '23

Ultimate Outposts: 5 Epic Eco-Lodges

JUN '23

Fort Worth Safari Night

FEB '23

Dallas Safari Night

FEB '23

YTD ·

JAN1,856 sessions · 694 organic · 26 form submissions · 256 new contacts

FEBGlobal Safari Awards 13.27% open · 3,063 sessions · 64 submissions · 6,959 subs

MARWhere Elephants Walk Again 12.05% open · 1,841 sessions · 24 submissions

APR1,644 sessions · Email drove 383 sessions · Conservation 858 influenced contacts

CAMPAIGNSOutposts 1,442 YTD · Travel 1,086 · Conservation 858 · Experiences 623

CRM26,338 total contacts · $1.14M closed won YTD · 53% win rate

JAN1,856 sessions · 694 organic · 26 form submissions · 256 new contacts

FEBGlobal Safari Awards 13.27% open · 3,063 sessions · 64 submissions · 6,959 subs

MARWhere Elephants Walk Again 12.05% open · 1,841 sessions · 24 submissions

APR1,644 sessions · Email drove 383 sessions · Conservation 858 influenced contacts

CAMPAIGNSOutposts 1,442 YTD · Travel 1,086 · Conservation 858 · Experiences 623

CRM26,338 total contacts · $1.14M closed won YTD · 53% win rate